When it comes to bringing in revenue, these firms do a heck of a job. But designing compelling websites? They stink at that.
When it comes to bringing in revenue and making headlines, law firms do a hell of job. The biggest ones bring in millions, even billions of dollars. They argue before the Supreme Court. They help shape global economies.
When it comes to designing websites, though, these firms are clueless. These are the folks who often charge upwards of $1000 per hour for their services, and yet their websites look like the work of some cut-rate freelance designers.
Like any other business’s website, a law firms site should serve the interests of its target audience and make it simple for a visitor to take the next step. In this case, “the next step” means picking up the phone to make an appointment or sending an e-mail….