Tag Archives: Legal Marketing

“Complacency is a much bigger commercial risk these days than innovation.”

This thought provoking article on innovation in law firms came out recently in the Australasian Law Management Journal: Five ways to kick-start an innovative culture There are some great points made in this article. I particularly liked the emphasis on using…

Do Lawyers market themselves properly?

Earlier this month in a question and answer forum on the Globe and Mail website, Justice Harvey Brownstone, author of Tug of War, stated that “the legal profession does not do a great job of ‘marketing itself,’ so that the…